Local SEO and AI search for home-service companies
LaneFirst is a local SEO and AEO agency for contractors. We get you named first on Google Maps and in AI answers. Keep the leads you buy; we build a second source of booked estimates that you own.
Free 2-minute video audit within 2 business days. No call needed.
Buying contractor leads from Angi, HomeAdvisor or Thumbtack? Keep them. Bought leads keep running while we build your Maps profile, reviews, pages and AI answers.
Every month you get two numbers side by side: what a booked estimate costs from bought leads, and what it costs from us. Move budget when the numbers say so, not when we do.
We picked these trades from 84 we studied: big jobs, homeowners who search when it's urgent, and owners who already pay for leads. Each has its own playbook, so you're not paying us to learn your business.
49,500 searches a month
Jobs from $4,500 to $22,500. One extra install a month covers the plan.
See the window replacement route33,100 searches a month
Seamless gutters and guards, sold on its own or with windows and siding.
See the gutters route9,900 searches a month
Encapsulation jobs from $3,000 to $15,000, with inspectors as partners.
See the crawl space route1,600 searches a month
Urgent, often insurance-paid calls. One company per region.
See the biohazard cleanup routeSearch counts are US monthly "near me" searches for each service, from Google Keyword Planner, October 2026. Another trade with big jobs? Ask for an audit and we'll tell you honestly if it fits.
Miss one and the homeowner takes the next company's exit. We work every one of them, every month, in every trade.
Right categories and services, photos of finished jobs, weekly posts and answered questions. Ongoing profile management, so Maps shows you for every service you sell.
A text goes out after every job asking for a review. We draft a reply to each one, good or bad.
The same name, address and phone on Yelp, BBB, Angi, Apple Maps and Bing. When your details match everywhere, search engines and AI tools trust them.
One page for each service in each town you cover, with photos and details from real jobs.
Answer engine optimization: plain answers to what homeowners ask AI about your trade, such as cost, options and how long it takes. Written so ChatGPT, Perplexity and Google's AI Overviews can quote them, and checked monthly.
Call tracking, form tracking and a one-page monthly report: cost per booked estimate from us, next to cost per bought lead.
Day 1, free
Where you rank on Maps, your reviews against the three companies around you, and whether AI tools name you. A 2-minute video.
Days 1 to 30, $950
We fix your profile and top listings, switch on review requests and set up call tracking. You get a baseline: what a booked estimate costs you today.
Month 2 onward
New pages, posts and AI-ready answers every month, and a report that puts our cost per booked estimate next to your bought leads.
Any month
Three-month minimum after the sprint, then month to month. If the numbers don't work, you leave with everything we built.
Everyone starts with the 30-day Route Survey. It replaces a setup fee. Then a monthly plan with a 3-month minimum, then month to month. Same prices in every trade.
Founding clients: the first 5 get the Route Survey for $500 instead of $950.
| What's included | Route Survey 30-day sprint $950 once | Local Route Get found on Maps $1,250 a month | State Highway Maps and AI answers $1,950 a month | Interstate Lead your region $2,950 a month |
|---|---|---|---|---|
| Best for | Every new client | Gutters, biohazard, smaller teams | Windows and crawl space | Up to 3 locations |
| Google Business Profile | Full cleanup | Weekly posts, Q&A, photos | Weekly posts, Q&A, photos | The same, for each location |
| Review requests and replies | Switched on | Included | Included | Included |
| Listings | Top 40 fixed | Top 40 kept clean | Plus trade directories | Plus data aggregators |
| New service and city pages | — | 1 a month | 3 a month | 5 a month |
| AI answers: FAQs and structured data | Baseline check | — | Included | Included |
| AI questions tracked monthly | 10, as a baseline | 5 | 10 | 25 |
| Local links and press mentions | — | — | — | 2 to 3 a month |
| Booked-estimate tracking | Set up, baseline taken | Included | Included | Included |
| Reporting | Baseline report | Monthly report | Report and a 30-minute call | Report and a quarterly strategy session |
| Start here | Free audit first | Free audit first | Free audit first |
Rather share the risk?
After the sprint, take $250 off any plan and pay $50 for each booked estimate above your baseline ($30 for gutters), capped at $1,000 a month. If we don't add estimates, you pay less.
One lane.
One company.
We'll take one window company in Mesa, one gutter company and one crawl space company, but never two that compete for the same homeowner. For biohazard cleanup, it's one company per region.
Everything we build is yours: the profile, the reviews, the pages. If you leave, it all stays.
George, founder
No. Keep every source that works. We add one you own, and the monthly report shows what a booked estimate costs from each, so any switch is your call.
A tracked call or form from your Maps profile, website or AI answers that turns into an appointment in your calendar or CRM. Not clicks, not impressions.
Thirty days is enough to fix the basics and measure where you stand. You see our work and your baseline before you commit to a monthly plan.
Profile and review fixes often show up on Maps within weeks. New pages and AI mentions usually take two to four months. Your report tracks the trend from month one.
With us, $950 for the 30-day Route Survey, then $1,250, $1,950 or $2,950 a month depending on how much ground you want to cover. Founding clients pay $500 for the sprint. Most local SEO agencies charge in the same range but don't publish it.
Making sure AI tools like ChatGPT, Perplexity and Google's AI Overviews name your company when homeowners ask who to call. It builds on local SEO: clear answers on your site, consistent listings and reviews AI can trust.
No. Nobody controls Google or ChatGPT. We guarantee the work gets done, and we report exactly what it brings in.
If your jobs are big and homeowners search for you when they need you, probably. Ask for an audit and we'll say honestly whether it fits.
Within 2 business days you get a free video audit: your Maps ranking, your reviews against the companies around you, whether AI names you, and three fixes you can make even if you never hire us.